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Executive Team

Expertise, Trust, Passion


Belarmino Enriquez

Principal and COO

Belarmino Enriquez is Principal and Chief Operating Officer of PlusAMedia and was the driving force pivotal in the formation of PlusAMedia. Enriquez is responsible for leading all digital signage solution sales for the company. He also oversees PlusAMedia's Manufacturing Facility. Enriquez has extensive sales and operational experience in both domestic and global markets. Prior to joining PlusAMedia, Enriquez was involved in real estate sales and investments. He started and managed Saving Our Homes, a company that helped residential home owners from going into foreclosure. Prior to that, he founded Home & Business Solutions, a home warranty company that signed thousands of service contracts and developed an automated system that managed the entire operational side of the enterprise digitally. Enriquez was one of the principals of American Shrimp where he was responsible for domestic sales. He was pivotal in securing a $55Million contract with a South Carolina shrimp farming company. Prior to joining American Shrimp, Enriquez practiced civil and corporate law for a law firm in Havana, Cuba. He earned his Juris Doctorate in the University of Havana and lives in the Miami area with his wife and children. Enriquez holds two U.S. Patents.

Ralph Torres

Principal and Chief of Business Development

Ralph Torres joined PlusAMedia in 2015. Torres is a relentless entrepreneur with years of experience in the automotive, consulting, real estate, gambling, agricultural, spirits & beverages and technology industries. Torres consults businesses on start-ups strategies, business development & marketing. Torres has experience in corporate fundraising, mergers & acquisitions, charitable organizations and governmental consulting. Torres started his professional career in government, working directly for the Florida Commissioner of Agriculture, Bob Crawford. During his tenure, Torres served as an Advisor, Lobbyist, Executive Assistant and Travel Aide to Crawford. Torres then became Managing Partner of Capitol Partners LLC, a corporate and governmental consulting firm. Torres has a passion for building companies and helping improve the lives of others. Torres managed and was pivotal in the growth of the Florida Hispanic Foundation, a charitable organization that awards college scholarships to underprivileged college students. Torres is also a founding board member of the Recess VR Foundation, a charitable organization that brings amazing virtual reality experiences to children who are physically challenged. Torres studied Business at the Florida State University. Torres' hobbies are family-time, restoring and collecting classic/exotic automobiles, racquetball and spear fishing.

Carlos M. de Cespedes


Arrived in the U.S. on May 26, 1961 at the age of 11 years old, under the Pedro Pan Program where 14,028 children under the age of 18 immigrated to the U.S. without their parents. Both parents were finally allowed to leave Cuba in 1966. Attended Msgr. Pace High School in Miami and graduated Suma Cum Laude in 1968. Attended Emory University in Atlanta, Georgia and graduated with a Bachelor’s Degree in Chemistry in 1972. Started working with Glaxo-SKF Laboratories and grew the Dade/Broward County territory from $60,000/year to $6 million per year over a 4 year period. Founder and Chairman of the Pharmed Group “PMG" from 1980 to 2008 which grew from a starting investment of $1500 to sales of $600 million per year making it the largest privately owned Medical Supply Distributor in the U.S.

Recognitions during his professional career:
Appointed a Commissioner for “The White House Fellows Program.”
Recognized as the 2003 Ernst and Young “Entrepreneur of the Year Award” in the Life Sciences category. “Entrepreneur of the Year” 2004 award by Hispanic Magazine.
PMG recognized as the number one exporter in the State of Florida by Hispanic Business Magazine.
PMG recognized as the 8th largest Hispanic Business in the U.S.
Florida International University renames the Golden Panther Arena the Pharmed Arena after $1 million donation.
Named to the Board of Directors of Mastec, Inc.
Named one of the Top 54 Persons in Miami Dade County by Hispanic Impact.
Honored by Harvard Business School Club of South Florida for funding full scholarships in Boston.
Honored by Florida International University as the 2005 South Florida Entrepreneur of the Year.
Receives the “Export Achievement Certificate Award” given annually by the “U.S. Department of Commerce.”
Honored by the National Minority Supplier Development Council (NMSDC) for helping other minority suppliers in the U.S.
Recognized as one of three recipients as “Outstanding Americans by Choice” by the Director of the U.S. Citizenship and Immigration Services.

Our Story

Years ago, one of our business partners, Belarmino, was having difficulties with some digital signs he was contracted to install for his clients. He had tried several different Digital Signage companies but all failed to perform as they promised. This is when an idea popped in Belarmino’s head, he thought I am going to find the best Software Developers I can, and we will create the most robust and dependable Digital Signage Software in the marketplace. PlusAMedia was founded.

The founders then spent years working on developing a system better than anything that was available. The PlusAMedia founders have decades of experience developing extremely Safe, Robust, Dependable and Accurate Software and Hardware systems. The industries they worked in, would not allow for any mistakes to occur and dependability and accuracy were paramount to everything they did. All of these important attributes were incorporated into the PlusAMedia software and all of their solutions.

Welcome to our website and please browse through it and let us know what we can do for you. We are here for you and dedicated to provide you with the best Digital Signage solutions in existence.

Why We Are Different From the Rest

We are a team of highly educated, experienced and trained individuals that have focused on providing the best Digital Signage solutions and service to our customers. All we do is this. We use quality software and hardware components in the design of all of our solutions.

We continuously improve and update all of our Software features to give our customers that latest and best available. We are fast to respond to our customer’s needs and issues.

PlusAMedia Diversity Statement

As a minority owned company, PlusAMedia's diversity mission is to mirror the diversity of the marketplace we serve, and be recognized for our role in diversity, fairness, and inclusion in all areas of our business, including workplace, marketplace, supplier and community.

Diversity is at the heart of our business. We strive to create a work environment that provides all our employees with equal access to information, development and opportunity. By building an inclusive workplace environment, we seek to leverage the community of Miami, which is rich in diverse people, talent and ideas. Diversity is an integral part of who we are as a company.

As a minority owned business, our ability to understand, embrace and operate in a multicultural world, both in the marketplace and in the workplace, is critical to our long term sustainability. Part of our commitment includes participation in diversity education programs.

Our Promise

We promise to provide you with a level of service that is second to none in the industry. We promise to provide you the most robust, dependable, quality and well-developed Digital Signage Software in the marketplace.